E-Marketing is difficult to cover in a textbook with the speed of industry changes. There are almost daily changes and new features to social media accounts, changes to SEO and technology used in eficient e-marketing. So by it's nature at the time book is published information needs updates. As described in the point above, the relevance of this topic is very short lived, because of the very fast changes in e-marketing.
The book is very well organized and clear. All used terms are well described on beginning of the chapter they are most relevant for and later reinforced throughout the text.
All the concepts explained and used throughout the book are consistently reinforced with relevant examples. Also the color coding for each chapter and clear numbering and font change for subchapters helps the reader to navigate around.
The book's organization, structure and flow are very logical and are easy to follow. Each chapter defines the learning outcomes first, has introduction and continues with the definition of key concepts. Practical examples and case studies help reinforce the learning and comprehension. Most chapters end with summary, chapter questions and further reading.
This is well organized text. The only modality I see is a PDF version, which isn't the most reader friendly.
It can make it difficult to read on some smart devices. The links in the text are hyperlinked well and bring you to additional resources.
All images and charts are displayed without problems, however can't be open as an independent object, that could be enlarged, copied or used in other way. The text is not culturally insensitive or offensive in any way, however I would like to see more global marketing examples. Overall, a majority of the digital marketing fundamentals the text covers are still relevant today, and it includes an applicable Table of Contents, Glossary and Index.
The text does do a good job of introducing the digital marketing concepts and The text does do a good job of introducing the digital marketing concepts and tying their relationship to marketing principles and the importance of how they should integrate into a comprehensive marketing plan, and not stand in isolation. Instructors will want to supplement this text with additional books, articles or guides to ensure updated information is presented to the students. While terminology and an examples are provided within the book, instructors should also be prepared to use other tools or assignments for students to get a better understanding through application of the material.
From a fundamentals perspective, the main concepts covered in the text are still applicable and accurate, but as mentioned before, since it has been several years since the text has been updated, many of the supporting links, data points and examples are no longer valid or out of date. For the most part, the primary digital marketing concepts and marketing principles are relevant, and most of the terms are still used today. There are a few exceptions: 1. The text is written in such a way that it could be easily updated.
The book does a nice job of grouping the main content ideas into individual chapters or sections. The structure of the book is easy to follow with the use of sections, sub-sections, type formatting bold, font size , colors, reference boxes and callout boxes.
Sidebar callouts are used to cross-reference to other sections of the book that contain relevant, applicable material. The flow of the content is logical. The aim of Visualizing Human Biology is a greater understanding, appreciation and working knowledge of biology as well as an enhanced ability to make healthy choices and informed healthcare decisions. The 5th Edition of Visualizing Environmental Science provides students with a valuable opportunity to identify and connect the central issues of environmental science through a visual approach.
Beautifully illustrated, this fifth edition shows students what the discipline is all about—its main concepts and applications—while also instilling an appreciation and excitement about the richness of the subject.
This edition is thoroughly refined and expanded; the visuals utilize insights from research on student learning and feedback from users. Visualizing Nutrition teaches students to identify and connect the central elements of nutritional science using a visual approach. As students explore important nutrition topics, they are immersed in content that not only provides scientific understanding, but demonstrates relevance to their personal lives.
Students are challenged and taught the decision-making skills needed to navigate the countless choices they will face in promoting their good health and preventing disease. Visualizing Nutrition's critical thinking approach with a solid underpinning of the scientific process empowers students to be knowledgeable consumers when faced with decisions about what to eat.
Visualizing Human Geography: At Home in a Diverse World, Second Edition maximizes the use of photographs, maps and illustrations to bring the colorful diversity of Human cultures, political systems, food production, and migration into the undergraduate classroom.
This text provides readers with an exciting approach to the subject, allowing them to see Human Geography as a dynamic and growing science and helping them move beyond the idea that geography is about memorization. Unique presentation of visuals facilitates reflection on the textual content of this text, providing a clear path to the understanding of key concepts. In its Second Edition, Visualizing Human Geography: At Home in a Diverse World includes improved coverage of migration and industry and new animations to support each chapter.
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Reflecting the latest developments in codes, standards, and rating systems for energy efficiency, Heating, Cooling, Lighting: Sustainable Design Strategies Towards Net Zero Architecture includes three new chapters: Retrofits: Best practices for efficient energy optimization in existing buildings Integrated Design: Strategies for synergizing passive and active design Design Tools: How to utilize the best tools to benchmark a building's sustainability and net zero potential Heating, Cooling, Lighting: Sustainable Design Strategies Towards Net Zero Architecture is a go-to resource for practicing professionals and students in the fields of environmental systems technology or design, environmental design systems, construction technology, and sustainability technology.
Engage students in mathematics using growth mindset techniques The most challenging parts of teaching mathematics are engaging students and helping them understand the connections between mathematics concepts. In this volume, you'll find a collection of low floor, high ceiling tasks that will help you do just that, by looking at the big ideas at the fifth-grade level through visualization, play, and investigation.
During their work with tens of thousands of teachers, authors Jo Boaler, Jen Munson, and Cathy Williams heard the same message—that they want to incorporate more brain science into their math instruction, but they need guidance in the techniques that work best to get across the concepts they needed to teach.
So the authors designed Mindset Mathematics around the principle of active student engagement, with tasks that reflect the latest brain science on learning. Open, creative, and visual mathematics tasks have been shown to improve student test scores, and more importantly change their relationship with mathematics and start believing in their own potential.
The tasks in Mindset Mathematics reflect the lessons from brain science that: There is no such thing as a math person - anyone can learn mathematics to high levels.
Mistakes, struggle and challenge are the most important times for brain growth. Speed is unimportant in mathematics.
Mathematics is a visual and beautiful subject, and our brains want to think visually about mathematics. With engaging questions, open-ended tasks, and four-color visuals that will help kids get excited about mathematics, Mindset Mathematics is organized around nine big ideas which emphasize the connections within the Common Core State Standards CCSS and can be used with any current curriculum.
The Broadcast Announcing Worktext provides you with the skills, techniques, and procedures necessary to enter this highly competitive field of broadcast performance. In addition to the principles of good performance, this book addresses the importance of audience and how to communicate effectively to various groups.
Television and radio studio environments, announcer specializations and responsibilities, and developing a broadcast delivery style are just a few of the many topics covered.
Factual information is presented in brief, easy-to-digest modules and is enhanced with self-study questions and projects. The self-study provides an immediate check on what you learn, and the projects allow for a practical hands-on application of key concepts in the material.
The worktext format, with many real-life examples, combines both traditional teaching and practical experience. A companion CD illustrates techniques and concepts in each chapter with audio and visual examples. This third edition will give you knowledge of other non-traditional forms of announcing, such as online radio announcing, podcast announcing, and other forms of online announcing, such as online shows, clips, and news.
It presents eight tutorial lectures that are the thoroughly cross-reviewed and revised versions of the summaries and findings presented and discussed at the seminar. First-ever comprehensive introduction to the major new subject of quantum computing and quantum information. Instructors, looking for a better way to manage homework?
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Emphasis is placed on the analysis of genetic variability, and the evolutionary inferences that can be made considering this variation. One-thirdof the book describes the extensive gene-frequency data available for South American Indian populations, which were submitted to detailed univariate and multivariate analyses.
Each chapter opens with a brief evaluation of the field of enquiry to be covered. A synthesis is presented together with alist of unsettled issues, and an extensive bibliography is provided. Each chapter has two How-To projects focused on Digital Literacy and Essential Job Skills so that students are gaining the skills needed for professional and personal success. Additionally, students learn about the important topics of ethics, green computing, and careers in every chapter. As technology continually evolves, so does the content.
In this new edition, all of the content has been reviewed and updated to cover the latest technology, including Windows 10, masOS Sierra, and more coverage of troubleshooting and security. The Pearson eText 2. Pearson eText 2.
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